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Liberty Flights Captures the Spirit of Brazil!

Liberty Flights Captures the Spirit of Brazil!

The World Cup 2014 is well underway in Brazil and there have already been many highlights. The world cup opened with great performance from the referee and the Croatia goalkeeper to ensure victory for the home nation and avoid a further escalation of anger from the protesting Brazilian populous. It was the 5-1 thrashing of current World Champions Spain by Holland that really kicked off the tournament – what a game that was! Then we have had what is one of our favourite highlights so far, the magic disappearing spray paint that the referees are using so proudly (we want some of that for the Liberty Flights office). The top highlight so far though? ………has to be Andre Pirlo’s beard. Quality.

Apart from all that, we’ve got the usual stuff – England losing, the Germans winning, the Germans cheating and all the rest of it. Anyway, we are loving every minute of it (well, apart from having to look at Luis Suarez face after scoring those two goals) and we hope you are too…

Liberty Flights have really got into the World Cup spirit by launching a special Limited Edition XO e-liquid flavour based on the national cocktail of Brazil – the Caipirinha. These cocktails are so delicious we simply had to create this new e-liquid flavour.

Developing the flavour…

Knowing that the World Cup was coming up, the Liberty Flights team wanted to capture the ‘spirit’ of Brazil. The development process started on the streets with the search for the perfect Caipirinha (basically, an excuse to go out drinking). After couple of disappointing cocktails tested (we won’t name and shame the bars and hotels) we discovered that Fransisca from the Marketing Team not only used to be a cocktail waitress and a highly skilled and experienced creator of the Caipirinha, but she also used to live in Brazil and knows exactly how to make it the authentic way. This fantastic discovery was then followed by lots of drinking cocktails in the Liberty Flights office all in the name of flavour development (we had lots of fun…).

We successfully created the perfect cocktail, then we had to create the e-liquid flavour to match. This was a long process and took many different versions before we got it right, each batch tested by our in-house panel of vaping experts. Getting the balance between the zesty taste of the lime, the sweetness of the sugar cane and the kick of the rum was quite tricky and we had to experiment with several different lime flavours at different inclusion levels to achieve the perfect balance.

Description of the flavour…

Our special Limited Edition XO Brazilian Caipirinha flavour really captures the spirit of the World Cup and certainly has a kick to it! It is a delicious blend of Cachaça (a sugar cane based white rum), cane sugar, fresh limes and crushed ice. This makes for a unique vape, with the sweet sugary top notes coming through nicely on the inhale followed by the rum and lime which come through more on the exhale. The taste of the sugar cane lingers nicely to provide a deliciously sweet aftertaste.

Eighteen Liberty Flights XO Parties held around the country!

Kicking off in Darwen, Lancashire and moving around all our 18 stores, stunning Brazilian dancers in hugely colourful costumes provided that unmistakable Samba feel as the ‘Girls from Ipanema’ hosted some soccer-inspired fun and brought the taste of Brazil to the Liberty Flights stores. Customers were invited to the special parties and were offered free Caipirinha cocktails and spoilt with exotic food, not to mention the chance to try the great new XO flavour. This was a product launch done in style!

Five things you probably didn’t know about Brazil’s favourite spirit…

  1. It is made from Cachaça, which is the world’s 3rd most popular spirit -1.3 billion litres are drunk every year…
  2. Brazil has over 2,000 different names for Cachaça, which include ‘heart opener’ ‘holy water’ ‘cat choker’ and ‘tiger breath’. The most common nickname in Brazil is ‘Pinga’.
  3. Brazilian Cachaça is really not a “rum” in the traditional sense but, rather, a uniquely Brazilian product with a distinctive aroma and taste that differs greatly from most rums.
  4. While most rums are made from molasses, Cachaça is made directly from sugar cane juice, specifically the first pressing of sugarcane.
  5. To identify if a Cachaça is of top quality, pour some into a glass then pour it all out again and let it dry. If the aroma remains, it’s a high quality Cachaça.
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