Global Forum on Nicotine 2016

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The Global Forum on Nicotine (GFN) has been attracting stakeholders from around the globe for the past three years with GFN 2016 having participants from 44 countries including policy analysts, regulators, academics and researchers. The agenda for the conference brought together key industry professionals to present their research and hold rigorous and honest debates on a wide range of topics regarding nicotine and e-cigarettes. Liberty Flights Ltd. was represented by IBVTA (Independent British Vape Trade Association), and below we have summarised the presentations of interest from a few key speakers at the event.

Dr Lynne Dawkins (London South Bank University, UK)

One of the speakers at this event was Lynne Dawkins who has been conducting research into e-cigarettes since 2010, her most recent study which she presented at the GFN was ‘Compensatory puffing behaviour in e-cigarette users’.

As we all know in Article 20 of the TPD (Tobacco Products Directive) nicotine strength is limited to 20mg/ml and, around 9% of all of e-cigarette users currently use above that concentration. The experiment was to determine whether e-cigarette users self-titrate when given a lower concentration of e-liquid, to compensate for the reduced nicotine.

What is self-titration?

E-cigarette users adjust their nicotine intake to maintain a personal optimal level in their system, this is usually achieved by puffing on the device for a couple of seconds longer or taking a few short, additional puffs straight after just to get that right hit.

Study Design

Two concentrations of e-liquids were used in this study one at 6mg/ml and the other at 24mg/ml, and there were a total of 11 e-cigarette users. All 11 participants followed the same procedure throughout the study which was repeated for both the lower and higher concentrations for each participant.

The results published show that puff duration, amount of puffs and the volume of e-liquid consumed was approximately twice as much in the lower nicotine strength compared to the higher nicotine strength.

Do papers ‘puff’ less when it comes to higher nicotine?

Yes. The results from this study show that the mean puff number for 24mg/ml was approximately 50% lower than for 6mg/ml. From this we can see clear evidence of compensatory puffing when a lower nicotine e-liquid is used. The mean volume of 24mg/ml nicotine e-liquid consumed was also approximately 50% lower.

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Fig 1. Puffing Topography

Is there a difference between hit and satisfaction when varying nicotine concentrations?

During the study participants rated the hit and satisfaction they got when using each e-liquid strength. The general trend is that users get approximately a 63% hit and satisfaction rating in the 24mg/ml, compared to 47% if it is a 6mg/ml e-liquid.

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Fig 2. Hit and Satisfaction differences.

Using this data, we can see the possible unintended consequences of the TPD regulations. New users that require that extra hit and satisfaction will find it even more difficult with nicotine concentrations below the 20mg/ml limit. This will generally make it harder for users to replicate the strong hit and satisfaction from traditional smoking which in turn may impact successful quit attempts.

Dr Christopher Russell (Centre for Substance Use Research, UK)

Christopher Russel Ph.D. focused his research on ‘how vapers help smokers quit’. Vaping anecdotes, when supplied on mass can become a reliable and credible source of information. This study focused on what users could do to help the next person quit, by sharing success stories and the benefits of vaping over traditional smoking.

E-cigarette users in Great Britain

In 2015, 2.2 million people in Great Britain used an e-cigarette, of which approximately 38% had switched completely away from smoking to vaping. However, there are still 36% of smokers in Great Britain who have not yet tried using an e-cigarette. This shows there is a large potential to persuade more smokers to try e-cigarettes ultimately reducing tobacco related harm.

What benefits of using e-cigarettes are experienced by users?

In this questionnaire, a total of 200 participants were asked to select any of 83 listed potential health benefits and harms of switching to e-cigarettes. At the time of the study participants had not smoked traditional cigarettes for around 14 months with 96% vaping everyday using 1 to 12mg/ml e-liquid.

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Fig 3. Changes experienced since users started vaping.

The figure above shows participants listed an improvement in their respiratory health as the top benefit from switching to e-cigarettes. Other benefits included improvements to mood, sleep and hygiene. Information like this could be instrumental in influencing a smoker’s decision to try e-cigarettes and ultimately switching completely.

What are the main reasons for e-cigarette users quitting?

Every e-cigarette user has their own personal reason for quitting, and the well-known risks attached to smoking lead many people to reduce if not quit completely. The figure shown below is users reasons for first trying an e-cigarette.

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Fig 4. Reasons for switching.

The cost saving implications, smell and social stigma of smoking are just a few of the reasons many have made the switch, and this should now be relayed back to smokers that are aspiring to quit just to give them that extra push. However, they should be made aware not to expect miracles when switching and that the change can be slow before they quit the habit completely.

What possible advice can be given to smokers aspiring to quit?

A lot of e-cigarette users are experienced and knowledgeable in the potential benefits of e-cigarettes over traditional smoking already and this can be used for the benefit of traditional smokers to help them quit. Many smokers want to hear vapers stories and experiences of using an e-cigarette before making the leap. In this study participants were asked what advice they would give someone looking to make the switch and we have chosen a few examples.

‘Every cigarette less is an achievement: going again after a slip is a bigger achievement.’

 ‘Small steps taken with purpose are better than impractical giant leaps.’

‘Define yourself by your achievements not your failures.’

‘If you smoke, don’t beat yourself up, it happens. Just go again.’

 Further motivational advice can be found on Dr Christopher Russell YouTube channel: youtube.com/vapershelpingsmokerstoquit

Neil McKeganey (Centre for Substance Use Research, UK)

Are e-cigarettes a gateway to smoking or a roadblock?

This topic is much discussed leading many people outside of the e-cigarette community to have the misconception that e-cigarettes act as a gateway to smoking. Neil McKeganey in his presentation, shed some light on this divisive issue.

Neil McKeganey carried out a study in which 120, 16-28 year olds were interviewed. This study focused on the perception of e-cigarettes in the younger community, the initiation of trying an e-cigarette and the perception of harm from e-cigarettes.

What do e-cigarette users have to say?

Below are some examples of questions and answers recorded during the study.

Question: What would happen if you couldn’t vape?

Answer: I would probably smoke to be honest.

Question: Would you say it is as harmful as cigarettes?

Answer: I wouldn’t say it was as harmful as cigarettes as I would say that smoking cigarettes is really bad in that other people around can get affected. Vaping wouldn’t affect others as much because it isn’t as harmful as smoking.

Conclusion

Most young people interviewed in this study saw vaping and smoking as being associated with very different harms. The predominant view within this study was that vaping had made smoking less attractive rather than more attractive implying that it is not a gateway to smoking. It may even be a gateway out of traditional smoking.

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Minhaaz Dadabhai

Scientist

 

References

https://gfn.net.co/downloads/2016/Lynne%20Dawkins.pdf

https://gfn.net.co/downloads/2016/Christopher%20Rusell.pdf

https://gfn.net.co/downloads/2016/Neil%20McKeganey.pdf

YouTube: Vapers Helping Smokers to Quit.

Why the e-cig is the perfect stocking filler

Few would argue with the premise that one of the most annoying things about Christmas is both buying and opening worthless presents.

Fondly known as ‘stocking fillers’, the little packages, usually bought in a last minute dash, often make their way to their permanent home – the bin – by the end of January.

Bad Christmas Gifts

This year, however, this needn’t be the case.

Step forward the humble e-cigarette. Let’s break this down, and explore the notion that an e-cigarette is the perfect stocking filler.

First up, the obvious – does it actually fit in a stocking?

Yes, of course it does. Most e-cigarette kits are compact, and would easily slot into even the smallest stockings.

 Next, are they affordable?

They are indeed. Considering the alternative is a £100 toy helicopter that is bound to break after one use, £40 on the Liberty Flights Premium Vaping Gift Set (which includes six 10ml bottles of e-liquid) is a bargain. Also, it’s probably worth pointing out here that the e-cig will end up saving the user money in the long run, as they cost so much less than tobacco cigarettes.

Third, will they make it past the Boxing Day cull?

In all likelihood, the e-cig will prove to be a hit with even the biggest Grinch. As such, there is little chance it will join the unwanted Brussels sprouts and garish socks in the trash. Moreover, the e-cig serves as a genuinely helpful gift – it could well give the recipient the impetus to finally give up smoking.

So there you have it, a pretty compelling argument that the e-cig is the best stocking filler there is.

Useful? Tick. Affordable? Tick.

So if you’ve been won over and want to help your mum, dad, brother, sister or friend kick the smoking habit in 2015, then you can get your hands on a Liberty Flights Premium Vaping Gift Set here.

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Also, until 15th December online, and Jan 31st in store, you can take advantage of the Dark Night promotion and get a Black eGo battery, EVOD and Summer Rain e-liquid for just £15 – bargain!

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