Liberty flights logo

Switching to Vaping made Affordable, Safe and Simple

Our Mission

With our knowledge, expertise and integrity we will guide vapers through their unique journey, providing carefully selected devices and lovingly crafted e-liquid that delivers liberty and a life-changing experience.

Customer experience is paramount to Liberty Flights’ philosophy. We’re well trusted in the market due to our solid foundations of commitment to quality and excellent customer service, both online and in-store

Our Stores

We have 7 stores across the UK including Watford, Liverpool and Darwen.


Liberty Flights began in 2009 as a small family-run business in Darwen, England. Today Liberty Flights has grown into one of the most trusted and well-respected e-cigarette brands in the UK, with an ever expanding international presence. We are proud to be producing all of our XO range of e-liquids in the UK using only pharmaceutical grade nicotine and bases. Thanks to investments in our automated manufacturing processes, as well as a passionate flavour development team, we guarantee only the best in product quality.


Liberty Flights is one of the leading pioneers of the electronic cigarette industry, being one of the first to bring vaping devices to the UK. Our expertise and experience is well founded and we have built strong partnerships with only first-class device manufacturers. Because of this, we are one of the few companies who collaborate closely with product design teams to develop one of the best ranges of devices and vaping kits on the market today. Liberty Flights is also a passionate ambassador for the industry by founding the Independent British Vape Trade Association (IBVTA) with other industry leaders to support all levels of the supply chain.

Liberty Flights Timeline

Our Aim

We won’t stop until our customers are delighted with our products, as we guide them through the new world of vaping.

Our team are passionate about all things to do with vaping and we are committed to sharing our knowledge with our customers, wherever they are on their vaping journey.

The Future

From relatively small beginnings in our home in Lancashire, we have our eyes set on rapid expansion. This has been happening organically through word-of-mouth amongst our loyal customers, and now we’re pushing further and reaching farther across the UK, having opened 20+ dedicated retail stores across England, including London, Liverpool and Manchester. We also have presence in many other locations, including Scotland and Wales, through our retail and wholesale partners.

Although our growth has been focused in the UK, we are also expanding internationally, with partners in Australia and Japan.

Liberty Flights

Servicing business to consumer and business to business segments


Varieties of flavoured E-liquid created and notified for TDP


Company owned

Stores country wide


UK designed

XO hardware Vape Kits

Research And Development

We take the development and quality of our products very seriously and have a dedicated R & D team who work with leading experts in the field to ensure we fully understand every aspect of our products from the raw materials to their performance and emissions. Customer safety is our top priority and as a responsible company we have worked with the Government and Trading Standards to ensure our products are compliant with the Tobacco and Related Products Regulations (TRPR) and that we continue to work within this new regulatory framework. Our Chief Scientific Officer sits on the Science and Regulatory Committee of the IBVTA, supporting others and keeping us at the forefront of research in this field.

Customer experience is paramount to Liberty Flights’ philosophy. We're well trusted in the market due to our solid foundations of commitment to quality and excellent customer service, both online and in-store.

TDP Compliant
What is xo eliquid placement

What Is XO E-Liquid?

E-liquid is a fluid that is made up of 4 main ingredients; propylene glycol, vegetable glycerin, flavouring, and nicotine. When used in an electronic cigarette, the e-liquid turned to a vapour that is inhaled. E-liquid is not burnt, so the vapour does not contain many of the products of combustion found in traditional cigarettes such as tar. The Liberty Flights XO range of e-liquid is produced by Liberty Flights using only UK sourced pharmaceutical grade glycol(s) and nicotine.

Xo eliquid product placement

XO E-Liquid Production

The Liberty Flights XO range of E-liquid is produced in the UK in our dedicated sterile room facilities using pharmaceutical grade nicotine, propylene glycol and glycerin; all of these ingredients are sourced in the UK from fully certified suppliers. The XO range has a variety of nicotine strengths (0, 0.3, 0.6, 1.2, 1.8% w/v) that enable the customer to control their own nicotine intake. Our products also go through a number of quality checks before they are released for sale.

Our wonderful world of liquid

The Wonderful World Of Flavour

At Liberty Flights we are passionate about developing new and wonderful flavours that many vapers will find delicious and enjoyable. From day one our aim has been to develop premium e-liquids, so our flavour development team have many years of experience and being vapers themselves, they know a good flavour when they taste one. By keeping our development and production in-house we have full control over what our e-liquids contain and how they are made.

What Makes A Great E-Liquid Flavour?

As you are well aware taste can be very subjective and will vary from person to person. Therefore we have created an extensive range that caters for all palettes so whether you are a die-hard tobacco fan, sweet tooth or simply a fruit lover, there will be an e-liquid that suits your taste buds.

Of course we want to create e-liquids that are delicious and unique, but this depends on so much more than simply flavour. Nostalgia triggers, emotions, memories and the collaboration of sight, smell and taste all play an important and powerful part in producing great liquids. We love to explore how all these factors can enhance the enjoyment of an e-liquid flavour and this process can be fun in itself!

XO bottles